Made in America – It’s the Right Thing to Do

PRESS RELEASE

MINNEAPOLIS, MN – To some, “Made in America” is simply a current business trend, but for Aisle Advertising owner Mark MacDonald, it is much more than a trend, it is the right thing to do.

From the start, Mark was uncomfortable shipping jobs overseas when Americans needed work. So, in 2009, he started the process of bringing everything home. It wasn’t a simple or quick process. “To become American-made, a company has to redesign and re-engineer its whole way of doing business – not just its products,” Mark said. “Made in America is the right thing to do – but it’s not an easy thing to do.”
Aisle Advertising designs and manufactures professional table and kiosk displays and accessories. These products are “Engineered to Engage” customers, prospects, and visitors at retail venues, exhibits, and events. When Mark purchased the company in 2008, it had a single display product that was made in China.

The Power of Sampling

Aisle Advertising Power of Sampling Facts“There’s no better way to find out what’s on customers’ minds
… than to ask them!”

Were you aware that supermarkets, warehouse stores, restaurants, and other food and  beverage businesses spend as much as a billion dollars annually on sampling promotions?

Phil Lempert, food trends editor and correspondent for NBC News “Today” show says, “It is money well spent. As a marketing strategy, sampling works fabulously well. It introduces customers to new products, keeps them in the store longer and puts them in a good mood. Sampling makes grocery shopping feel like fun.”

Read the rest of this entry »

Goodwill Marketing

An Untapped Resource

Billions of dollars are spent each year attempting to drive consumers to one’s place of business. Competition is keen, and everyone is looking for that “new” creative idea that will put them over the edge.

There is a growing trend among many big box companies to focus less on product marketing and more on building customer relationships through partnerships within the local community. An article in Retailing Today says that one of Home Depot’s strategic goals is to “create a stronger connection with customers.” Drug Store News notes that CVS Caremark “expects to play an active role in meeting consumers’ needs in an expanding healthcare system.” And Dollar General’s mission is “to serve others” and provide their customers “with a better life.”

Family Dollar is creating that connection to its customers by partnering with outside vendors like Redbox, to “provide value, Read the rest of this entry »

Aisle Advertising Helps Leblon Build Sales

As featured in All About Executives magazine, Aisle Advertising has helped Leblon build its sales and market its brand with the compelling graphics and professional image of its Fold and Roll demonstration tables.

To build the market for its unique spirit – Cachaça, Leblon wanted to conduct tastings in off-premise liquor stores and retail settings around the country. To do so, it sought a demo cart that would fit its needs and its #1 brand status: be durable but portable; sturdy but lightweight; high quality but value priced. As Whitney Brown-Cross, Leblon Brand Manager, said:

“Branding is important to us in meeting our ‘#1’ image, so we choose only products that can help us convey that brand image.

That’s why we work with Aisle Advertising.”

Read the full Leblon Case Study.

All Aisle Advertising portable demo tables, kiosks and displays are made in the U.S. and are Engineered to Engage Your Customers. Read more about our no-tool, fold-and-roll set up, easy-change graphics, and compact portability on our home page.

Sampling Comparison Chart

.

You have a product to sell but need a professional, compelling platform to display it..

What is your ideal solution?
.

Click here to view options

Own the Aisle

Applying the Physical Social Networking Phenomenon

It’s all about face-to-face communication. One-on-one interaction. The experiential reality of Physical Social Networking.

Today’s ever-evolving virtual world is one of instant access, global reach and unlimited possibilities. The expansive technology of the world wide web has redefined society and networking; taken business to new levels; and brought the world closer together … or has it?

Read the rest of this entry »

Instant Office Kiosk

Own Any Aisle with Aisle Advertising’s Instant Office Kiosk

With Aisle Advertising's new Instant Office Kiosk, you can create experiences -- and get results.

You’ve got a great product that you know will benefit to your target audience, now you have to find the best way to get your message out.

You could go virtual, posting it on the Internet, and passively waiting for customers to find it and contact you.

Or you can proactively conduct your own physical social networking:  Take your message to your customers with Aisle Advertising’s new mobile marketing Instant Office Kiosk, and create a buzz with face-to-face experiential interaction.

With its wheeled mobility, no-tools set-up, lightweight durability, and visual appeal, the Instant Office Kiosk will generate attention Read the rest of this entry »