The Power of Sampling
Were you aware that supermarkets, warehouse stores, restaurants, and other food and beverage businesses spend as much as a billion dollars annually on sampling promotions?
Phil Lempert, food trends editor and correspondent for NBC News “Today” show says, “It is money well spent. As a marketing strategy, sampling works fabulously well. It introduces customers to new products, keeps them in the store longer and puts them in a good mood. Sampling makes grocery shopping feel like fun.”
Researchers at the University of Virginia’s McIntire School of Commerce showed that 92 percent of in-store consumers would rather be offered a free sample than a coupon; 70 percent will try a sample offered to them; close to 40 percent buy the product they’ve sampled. Sales of foods being sampled spike as much as 300 percent on the day samples are offered.
Product display and promotions can take on many forms and occur in many venues – indoor, outdoor, retail, exhibition, or event.
While your presentation may change depending on venue, and the selected sample product may vary to fit the audience, your display unit should adapt to all.
Aisle Advertising has developed two products, the Fold and Roll Demo Station and the Fold and Roll Table Kiosk that satisfies any need. You instantly have:
- Graphic customization
- Easy set up – no tools required
- Attractive appearance
- Sustainable – durable – recyclable
- Indoor/outdoor use
- American made